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Green Apple Group is a green advertising agency specializing in sustainability consulting and strategic fully-integrated marketing campaigns.
As consultants, we offer the latest industry perspectives and initiatives to enhance your company's growth, as well as your bottom line. |
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Green Apple Group Blog
What is Greenwashing?
Greenwashing is the unjustified appropriation of environmental virtue by a company, industry, government, politician or even an non-governmental organization (non-profit) to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy, according to SourceWatch.org.Furthermore, the Federal Trade Commission regulates consumer goods making environmental claims such as recyclable, bio-degradable, among others. The Environmental Protection Agency regulates claims made by businesses selling building products Read More... |
News
New Green Jobs Growing, BEPN Survey ShowThe HawkEye Green Jobs Index®, published by Building Energy Performance News (BEPN), accelerated during the second quarter of ... Green News | Paul Nutcher | Wednesday, 14 July 2010 Read more |
Feed In Tariffs Are Legal in U.S. ReportSeveral recent reports have concluded that feed in tariffs are legal for states to implement, countering their critics stance that ... Green News | Paul Nutcher | Saturday, 20 February 2010 Read more |
Green Guide for Health CareThe U.S. Green Building Council (USGBC) and the Green Guide for Health Care (GGHC) announced an agreement to work together ... Green News | Paul Nutcher | Wednesday, 3 June 2009 Read more |

