Green Advertising Agency
Green Apple Group is a green advertising agency specializing in sustainability consulting and strategic fully-integrated marketing campaigns.
As consultants, we offer the latest industry perspectives and initiatives to enhance your company's growth, as well as your bottom line.

Green Apple Group Blog

Is Construction Booming? PDF Print E-mail
Written by Paul Nutcher   
Friday, 05 December 2014 21:24

Gary and I just finished our next Commercial Conversation podcast. We discussed the signs that construction business is growing again -- "finally," the recent boom in solar rooftop projects, some building product news and more. Check it out:

GreenBuild 2014 Wrap Up PDF Print E-mail
Written by Paul Nutcher   
Wednesday, 12 November 2014 20:32
In a different Commercial Conversation format, Gary L. Parr, editorial director of Commercial Building Products magazine, and Paul Nutcher, president of Green Apple Group talk about a variety of industry topics. For this podcast, topics include the Greenbuild show, LEED 4, USGBC, EPDs, HPDs, color-changing glass, lock/access technology, and ceiling design. Since this is a new format, we invite your feedback about this type of podcast. Let us know what you think or what topics you’d like us to cover in future podcasts by leaving a comment.–Gary and Paul


Click here to download the podcast mp3 file.

Home Inventories Decline PDF Print E-mail
Written by Paul Nutcher   
Tuesday, 23 August 2011 02:14

Inventories of homes, condos, townhouses, and co-ops shrank for the third month in a row in July, falling 1.2% from June and 17.6% from a year ago, to 2.31 million, according to the latest numbers from

Although shrinking inventories can be a positive sign, reflecting a rise in demand, it can also be a sign of volatility, as in some markets the decline in inventory is tied to a slowdown in foreclosures, restricting the supply of real estate owned (REO) properties.

When lenders resolve regulatory and legal issues related to loss mitigation and foreclosure practices, the flow of REO properties will resume. Areas with high unemployment rates and large numbers of seriously delinquent borrowers could again see inventories swell, said in summarizing listings data from the site.

Among the 146 markets most searched by users, the total number of listings grew from a year ago in only three areas: Syracuse, N.Y.; Hartford, Conn.; and El Paso, Texas.

Half of the 20 markets with the greatest declines in July are in Florida--a judicial foreclosure state that's been at the center of the robo signing scandal.

Top 20 markets for inventory declines

Market Listings Change from year ago Change from June
Grand Rapids-Muskegon-Holland, Mich. 7,747 -47.29% -2.17%
Fort Myers-Cape Coral, Fla. 11,612 -40.52% -5.43%
Boise City, Idaho 3,516 -40.37% -4.17%
Savannah, Ga. 1,637 -37.74% -3.37%
Mobile, Ala. 8,544 -36.22% -1.46%
Melbourne-Titusville-Palm Bay, Fla. 5,531 -35.78% -4.15%
Lakeland-Winter Haven, Fla. 3,659 -35.75% -4.85%
Naples, Fla. 7,638 -34.98% -10.02%
Daytona Beach, Fla. 7,949 -31.95% -3.70%
Bakersfield, Calif. 3,349 -30.38% -2.90%
Sarasota-Bradenton, Fla. 8,446 -29.65% -4.87%
Pensacola, Fla. 4,443 -29.47% -4.57%
Portland-Vancouver, Ore.-Wash. 10,622 -29.32% -0.39%
Ocala, Fla. 3,584 -28.33% -4.41%
Jacksonville, Fla. 11,948 -27.47% -4.44%
Seattle-Bellevue-Everett, Wash. 11,318 -27.16% -0.29%
Santa Fe, N.M. 1,946 -26.32% 1.78%
Salem, Ore. 3,181 -25.82% -2.16%
Richmond-Petersburg, Va. 7,683 -25.56% -2.61%
Punta Gorda, Fla. 2,843 -25.25% -4.63%

The nationwide median list price for single-family homes, condominiums, townhouses, and co-ops remained at $189,900 in July, the same as in June and essentially unchanged from a year ago.

The 10 markets with the largest year-over-year increase in median list price included seven in Florida: Fort Myers-Cape Coral, Fla. (31.9 percent); Miami, Fla. (24.5 percent); Naples, Fla. (16.5 percent); Sarasota-Bradenton, Fla. (11.9 percent); Fort Wayne, Ind. (10.6 percent); Punta Gorda, Fla. (9.8 percent); Fort Pierce-Port St. Lucie, Fla. (9.7 percent); Peoria-Pekin, Ill. (8.9 percent); Lakeland-Winter Haven, Fla. (8 percent); and Shreveport-Bossier City., La. (8 percent).

(Reposted from Builder, Hanley Wood, from an article originally appearing in Inman News)

TAGS: green marketing, public relations, advertising, LEED, sustainability, green building, home sales, Realtors, green building, NAHB, building products, architecture, construction, green products, building product marketing

LEED Lawsuit Dismissed PDF Print E-mail
Written by Paul Nutcher   
Thursday, 18 August 2011 17:17

A lawsuit filed in October 2010 against the U.S. Green Building Council (USGBC) and its LEED rating systems has been dismissed in a strongly worded ruling issued August 16. Following a motion by USGBC to dismiss the case and a court hearing of oral arguments in July 2011 a judge in federal court in New York City ruled against Henry Gifford and the other plaintiffs, throwing out the case.

The suit, brought by Gifford, a New York-based mechanical systems consultant, centers around his critique that USGBC falsely advertises that LEED guarantees energy savings in LEED-certified buildings. Rather than issuing an opinion on that critique, however, the court focused on flaws in Gifford’s logic in bringing the case.

To read the full story visit:

Tags: green marketing, LEED, Sustainability, Green Building.

UK Releases Anti-GreenWashing Guide PDF Print E-mail
Written by Paul Nutcher   
Wednesday, 02 February 2011 17:54

In the United States, the Federal Trade Commission has promised a crackdown on companies that are greenwashing but in England a new guide could put that country ahead of U.S. officials trying to stop misleading environmental claims by marketers.

Greenwashing is the practice of wrongly claiming non-green products or services are sustainable. The United Kingdom has taken a step toward addressing the avoidance of greenwashing with the release of the Green Claims Guidance report. This report – an update of guidelines released in 2003, is a toolkit to help companies avoid greenwashing.

Published by the Department for Environment, Food and Rural Affairs (DEFRA), this important guide was developed in partnership with the Office of Fair Trading and representatives from the retail and advertising industries to ensure that product environmental claims can be verified as accurate.

DEFRA based these guidelines on research that showed consumers were able to grasp the terms “energy efficient” and “recycling” more easily  than some others such as “negative carbon footprint”.

With what is hoped will result in similarly clear guidelines, the Federal Trade Commission in the U.S. last fall proposed several revisions to its ”Green Guides” to help companies avoid making misleading environmental claims. Public comment on these proposals ended mid-December, so no word yet as to how quickly or fully these revisions would be implemented.

With growing public concern about misleading labels and outright inaccurate advertising, it’s hoped that definitive guidelines will be available soon.

(Portions of this report first appeared at

Tags: greenwashing, LEED, green marketing, green public relations, green products, sustainability, GreenGlobes,

<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>

Page 3 of 10


  • 0
  • 1
  • 2

IgCC Green Building Code Spreads

Safe and sustainable construction is gaining ground across the United States as more communities recognize the International Green Construction Code ...

Green News | Paul Nutcher | Tuesday, 23 August 2011

Read more

Ray Anderson Passes Away

Capitalism, like any other economic system, has its fair share of detractors. Whether it is socialists in Europe or ...

Green News | Paul Nutcher | Thursday, 18 August 2011

Read more

Renovations Double in Bad Economy

Spending on new construction outpaces remodeling in strong economies, but renovations and additions to homes increase during economic downturns, ...

Green News | Paul Nutcher | Tuesday, 1 February 2011

Read more
DigitEyes Logo_spot copy.jpg