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Written by Paul Nutcher   
Sunday, 16 August 2009 15:19
Report Sites Opportunities & Challenges for Energy Efficiency Retrofits of Buildings PDF Print E-mail
Written by Paul Nutcher   
Wednesday, 12 August 2009 17:58

There is a new report showing that the renovation of existing buildings is a growing market segment for manufacturers providing energy conversing materials and products. Just read this great reporting from the blog of Jeff McIntire-Strasburg in a post entitled: Building Efficiency Upgrades: The Best-Kept Secret in Washington? Check out his post at the following link or read an exert I've reposted below:

The report from the Center for American Progress and the Energy Future Coalition notes, retrofitting our built environment also faces a number of market hurdles, including:

  • A lack of information for consumers about energy consumption habits;
  • Misconceptions about the costs and options for retrofitting; and
  • High up-front costs for efficiency upgrades.

The report, titled Rebuilding America, argues that using stimulus funds to support efficiency and weatherization upgrades to existing buildings (which are responsible for about 40% of our total greenhouse gas emissions) could reap dividends on numerous fronts. A $500 billion investment from both public and private sectors aimed at retrofitting 50 million buildings by 2020 could “directly and indirectly generate approximately 625,000 sustained full-time jobs and save consumers $32 billion to $64 billion a year in energy costs, or $300 to $1,200 a year for individual families.”

Renewable technologies and green building practices definitely belong in the equation: they’re smart as well as sexy. Combining them with common-sense retrofits creates a true “win-win,” though: we get the best performance out of our existing building stock, prepare it for the eventual integration of renewables, and insure that, in decades to come, our built environment isn’t guzzling energy at unsustainable levels.


LEED for Existing Buildings, building energy efficiency, building retrofits, building energy upgrades, energy costs

U.S. Companies Slow to Adopt Environmental Product Declarations PDF Print E-mail
Written by Paul Nutcher   
Wednesday, 12 August 2009 17:16

     Environmental product declarations (EPDs) are like nutrition labels for products providing life cycle impacts of the product, from raw material extraction and manufacturing to the use of the product until it is recycle or taken to a landfill. The practice of providing these is very widespread in Europe and Japan but not in the United States. Still, there are organizations such as the Green Standard ( that provide administration of EPDs in compliance with ISO 14025. The ISO 14000 provides standards for environmental management systems, which govern such the environmental categories covered in EPDs.

     According to the Environmental Business News June 2009 edition, the first product manufacturer in the United States to undergo the process was InterfaceFLOR, which audited its Convert carpet products. An EPD under ISO 14025 includes information on the materials, energy, and water used in making and shipping products as well as its effect on global warming and other environmental impacts.

     The product manufacturer could become more increasingly regulated or pressured to go through with this process as regulators and non-governmental organizations look to the manufacturing sector for a reduction in embodied energy in processes and a lessening in environmental impacts.

     Green Apple Group can assist manufacturers with the process of determining how green a product is and what it would take to innovate and produce a greener product based on an audit of the life cycle of a product. 


Environmental Product Declarations, green products, life cycle, ISO 14000, ISO 14025







Building Industry Catching the Social Media Bug PDF Print E-mail
Written by Paul Nutcher   
Wednesday, 05 August 2009 22:54

A new study found that building industry firms are using social media platforms forbranding more often than any other uses, according to a study reported on in the Aug. 3 edition of ENR from McGraw Hill. The Society for Marketing Professional Services (SMPS) conducted a survey of several hundred firms to determine how they used social media, asking the participants if they used it for Retention, Recruitment, Branding Individuals, or through a Marketing Firm. ENR reported that of the firms that participated 62% responded they used social media platforms for branding. Those that were not using these on-line venues said they lacked an understanding of social media. Because of the rapid adoption of social media for marketing, a representative of SMPS told ENR that the survey was already out of date. Full coverage of the study is at

Social media, architectural marketing, LinkedIn, Facebook, Twitter

Social Media Working for the Building Industry PDF Print E-mail
Written by Paul Nutcher   
Monday, 03 August 2009 14:14

It may be difficult to text with your thumbs while working on a job site, but some in the building industry are using Social Media. In just a few short months, the Portland Cement Association (PCA) has seen a spike of the kind rarely reported in articles about Social Media and BtoB marketing. The PCA explained in its July 13, 2009, Executive Report that more than 475 individuals are following its LinkedIn page and the @ConcreteThinker account on Twitter has more than 900 followers. If this pace keeps up, these venues will become the go to place to ask questions about cement and concrete while also directing visitors to the many outstanding resources on the group's Web site. This building industry organization has also started a Facebook page and they are linking posts from one platform to another. The executive report says they have plans to start a YouTube site. This is a great example of how well social media platforms can help commercial building product manufacturers. To learn more about how your building product can gain valuable exposure on the Social Media venues, call Paul Nutcher at 407-517-4748 or e-mail us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


Social Media, Portland Cement Association, Twitter, Facebook, LinkedIn, @ConcreteThinker



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IgCC Green Building Code Spreads

Safe and sustainable construction is gaining ground across the United States as more communities recognize the International Green Construction Code ...

Green News | Paul Nutcher | Tuesday, 23 August 2011

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Ray Anderson Passes Away

Capitalism, like any other economic system, has its fair share of detractors. Whether it is socialists in Europe or ...

Green News | Paul Nutcher | Thursday, 18 August 2011

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Renovations Double in Bad Economy

Spending on new construction outpaces remodeling in strong economies, but renovations and additions to homes increase during economic downturns, ...

Green News | Paul Nutcher | Tuesday, 1 February 2011

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