Social Media Working for the Building Industry Print
Written by Paul Nutcher   
Monday, 03 August 2009 14:14

It may be difficult to text with your thumbs while working on a job site, but some in the building industry are using Social Media. In just a few short months, the Portland Cement Association (PCA) has seen a spike of the kind rarely reported in articles about Social Media and BtoB marketing. The PCA explained in its July 13, 2009, Executive Report that more than 475 individuals are following its LinkedIn page and the @ConcreteThinker account on Twitter has more than 900 followers. If this pace keeps up, these venues will become the go to place to ask questions about cement and concrete while also directing visitors to the many outstanding resources on the group's Web site. This building industry organization has also started a Facebook page and they are linking posts from one platform to another. The executive report says they have plans to start a YouTube site. This is a great example of how well social media platforms can help commercial building product manufacturers. To learn more about how your building product can gain valuable exposure on the Social Media venues, call Paul Nutcher at 407-517-4748 or e-mail us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


Social Media, Portland Cement Association, Twitter, Facebook, LinkedIn, @ConcreteThinker